The next time you’re in a public place, look around you and count the number of people who are plugged into some type of mobile device. Chances are you’ll see many people from a wide variety of demographics using devices. Given the number of people connected to their mobile devices, it seems silly to question the staying power of mobility…and it probably is.
In 2014, the number of people using the internet via mobile devices was higher than those using a desktop. These numbers continue to rise today. According to the Harvard Business Review, “There are three billion connected people on the planet. The next billion will be mostly mobile only.”
More than just regular individuals being connected to mobile devices, mobile consumerism is a critical piece of the puzzle for businesses to examine. A consumer survey from Sitecore and Vanson Bourne concluded that the amount of time between people waking and checking their mobile devices is around 29 minutes. Around 20% of people check their mobile device immediately and 34% take between 18 and 24 minutes.
Furthermore, mobile users keep their devices turned on and next to them for at least 10 hours each day. Another 21% of those surveyed say this number is closer to 12 hours a day.
Given these statistics, businesses focusing on mobility should not only be concerned about mobile devices and how to make them better, but they should also focus heavily on the consumers. In paying attention to the consumer, developers will ultimately help themselves and their products in the long run.
One key that developers (and consumers) need to know is that the term “mobile first” isn’t restricted to smartphones. Mobile consumers are able to move between smart phones and other mobile devices seamlessly, including the communication elements of such devices.
It’s safe to say that yes, mobility is here to stay (and here are 10 trends to prove it) – if for nothing else but our sheer addiction to mobile devices.