Some research shows that mobile apps may be having issues finding their place in the enterprise; however, Apperian, a mobile app management firm, shows that there is still interest in mobile app development.
Apperian surveyed 100 enterprises, and over half reported that they currently offer “between 2 and 10 custom enterprise mobile apps.” Twenty-three percent of larger organizations could offer more than 20. Additionally, 51% also offer mobile apps to “‘extended enterprise’ workers,” hourly workers, contract employees and partners.
According to Jonathan Burg, senior director for marketing and customer acquisition, many organizations are now being driven by the value derived from enterprise mobile apps. Businesses are also becoming increasingly more invested in the value mobile apps can provide. In fact, improving the business process is the mobile app benefit cited as most desirable—competitive advantage and improved productivity are next in line. In terms of the kinds of apps desired, productivity apps are the most popular with sales and service apps close behind.
The survey also shows complaints about enterprise mobile apps. The two most often cited complaints were that mobile landscapes were too complex (for example, confusing management models and multiple operating systems) and unmanaged or contracted devices.
That being said, almost two-thirds of complaints revolved around the business of keeping internal networks and infrastructures safe from threats. 60% of people were concerned about devices that could be compromised, and 57% of those surveyed were concerned about theft or data corruption.
Many developers surveyed cited that they are not privy to visibility about their users’ activity on mobile devices, meaning they aren’t employing any kind of analytics to gain such knowledge.
For business owners just beginning to consider incorporating enterprise mobile strategies into their business practices, read our blog article “3 Considerations Before Employing Enterprise Mobility to Your Business“.
If you’ve already committed to incorporating enterprise mobile and still need some assistance, find out more about how to get started.