Mobile-first technologies and/or ideologies are not just for the big business world. Real-world people and small businesses can make use of them, as well; for example, take a fashion brand.
For those in the world of fashion, women (moms especially) are more likely to use their phones to shop. Therefore, in order to encourage women to purchase clothing online, it is important to have a website/app that works smoothly to help the process. The most efficient way to accomplish this is by using a mobile-first approach for your design.
To ensure you don’t miss out on easy revenue, consider these tips.
In order to best serve your mobile customers, you need to think like a mobile customer. This includes:
- Considering your mobile customer’s journey when determining your site’s product placement(s)
These are both important because if your customer doesn’t enjoy their experience on your site, they’ll likely leave and find their way to one of your competitors.
Know Your Mobile Customer Base
When planning for marketing in the fashion world (and many other marketing realms) keep in mind that you can gain a better grasp of what your mobile customers want and need if you analyze them separately from your brick and mortar store customers.
Make Online and Offline Channels Work Together
If you’re operating both a mobile site and a brick and mortar store, it’s important to know that you can utilize discounts for both through the same channels. For those who shop in your physical store, you should ensure that your customers are aware of (and encouraged to use) your Wi-Fi and then utilize push notifications to send them vouchers or coupons through their mobile device. This can go a long way in encouraging them to continue patronizing your store.
Mobile app development has become important for many businesses. The best way to keep abreast with the changes happening in the world of mobile apps is to visit Innovative Architects. Contact one of our experts for assistance.