Redesigning a website presents many possibilities. While you may be tempted to add new bells and whistles, certain fundamentals cannot be overlooked, both from a business and an aesthetic standpoint. In order to ensure you achieve a successful redesign, you need to find a harmonious balance between having a strong business perspective and an aesthetically pleasing design.
In order to achieve this, here are three of the most important areas to consider when constructing a redesign plan.
1. Customer Driven Design
We’re always told not to “judge a book by its cover,” but we do it every day, including when we visit websites. If visitors don’t like the way your website looks, they may assume that you are not a credible source and leave.
In the course of your redesign, strive to achieve a unique style that is also modern and clean (uncluttered). Your site should have a layout that remains consistent throughout. Additionally, favorable fonts and colors are important for customer satisfaction.
Like website design, the content on your website is crucial. In fact, while it may be the design that initially draws your visitors, it will be your content that makes them stay. When planning a website redesign, consider your content first. Take stock of what you have and fill in any missing content. After all, your content is the primary reason for which your website is designed.
3. Speed and performance
Speed and performance are detrimental to overlook. Visitors who experience lengthy loading time or pages that load incorrectly may not stay on your website. According to a study conducted by Google, sales decrease by an entire percentage point for each 100 milliseconds a visitor has to wait for a page to load. If you have a slow website, you could lose valuable sales.