Most people know that UX stands for User Experience, but that’s like saying IA means Innovative Architects.
The question really is: What does UX really mean for current and prospective clients? Why should clients care about UX when scoping a project?
Here’s a hint: UX is not just drawing pretty pictures!
What is UX, really?
UX is total engagement of the consumer. It encompasses not only the usability of a product, but the comprehensive feelings a specific user or users get when using a product. It requires understanding all of the users and tailoring the experience to each individual user’s needs.
How does IA approach UX?
Our process is straightforward: Kick-Off, Design, Develop and Deliver.
During the kick-off, the key is defining the users (their needs and wants) and understanding what the corporate brand stands for.
Next, during the design phase, the creative team not only sketches out ideas, but creates site-flow diagrams, wireframes, and any other layout details. The design phase is very similar to the way a cartoonist will create storyboards for each frame of a TV episode.
During the development phase, code is written (yes, even the creative team uses tools such as HTML, CSS, JS, and .NET).
Once QA and testing have been completed, the finished product is handed off to the client. What is the business impact? The true impact of creativity is additional breadth to a project. From mobile apps to SharePoint, most projects will benefit greatly by getting the Creative team involved.
What are some common misconceptions about UX?
Many people think that UX is a design and hand-off type discipline, which is not true. Usually, the Creative team is involved throughout the entirety of a project, working closely with UI and development. From kick-off to QA/UAT cycles, UX is involved. It’s not just drawing pretty pictures. While the end result is pleasing to the eye and polished, the key takeaway is a direct interpretation and implementation of the client’s goals.
At IA we don’t just develop; we also design. We strive to be efficient throughout the process in order to give our clients the best of both worlds. If you want powerful and “pretty” designs for your company, contact IA today to get set up with a personal UX designer.