Microsoft Dynamics CRM is an application designed to be used for a businesses’ customer relationship management (CRM); it helps taking control of sales, customers and marketing data. Integrated CRM can have an impact on business in terms of a boosted marketing return on investment by improving marketing campaign response; it can not only boost sales and improve profitability but also increase customer service satisfaction and loyalty while reducing expenses.
To put it briefly, Microsoft Dynamics CRM enables businesses to meet and exceed sales and revenue targets, improve and build customer relationships, and enhance marketing requirements.
Businesses can choose between the MS Dynamics CRM on-premises solution and MS Dynamics CRM Online, which is a cloud-based solution: an Internet-based, on-demand service. Both editions are effective and can benefit businesses in sales, customer service, and marketing sectors by increasing effectiveness and reducing costs.
However, the convenience of the cloud-based CRM solution is that it allows shared resources over the Internet
In fact, the cloud solution is used as Software as a Service (SaaS) or “Hosted CRM” – this concept is currently only available in North America – rather than needing the product to be installed on each computer that will run it (as in the case of on-premise CRM solution which requires a client access license for each person or device accessing the CRM Server). An additional benefit of using Microsoft Dynamics CRM Online is that is offers instant-on anywhere access worldwide, unlike the Dynamics CRM 2011 for on-premises.
The CRM software acts like a frontline service, a helpdesk for customer service and support for small and medium-sized businesses (SMBs). The software is used for customer service and support, to effectively track, manage and resolve customer issues quickly and effectively; it also allows the improvement of customers’ experience with automated communication, which provides an automatic timely response to their requests.
In addition to providing a complete solution to enrich customer service interactions, the software handles companies processing of accounting information and forecasts, as well as marketing campaigns – all from the same platform!
The Microsoft Dynamics CRM is fully integrated with software that is, in most cases, already well known in business-settings. It works, in fact, with Microsoft Outlook to keep track of customer information, Microsoft Office 365 to improve corporate collaboration, and Windows Azure (cloud platform). It works also with Microsoft’s ASP.NET based framework, Silverlight content and Internet Explorer browser. Microsoft Dynamics CRM is a flexible system with a user-friendly interface, much like Microsoft Office.
Those that would like to have integrated social collaboration capabilities with Microsoft Dynamics CRM can consider Social CRM, as it has interoperability with Office 365 and Windows Azure… both are enterprise cloud features. Instead mobile users who are looking to use Microsoft Dynamics CRM functionality will also be able to enjoy the extended CRM application. Microsoft Dynamics CRM Mobile works with some smartphone and tablet devices.
In summary, Microsoft Dynamics CRM (which has a free 30-day trial) is a software package that can be used to better understand sales, customer service, and marketing needs. It has the enterprise applications and Web-based tools to link customers, employees and suppliers, allowing communication, collaboration and business intelligence (BI) interoperations among the workplace, mobile and global users.
Businesses that implement a CRM strategy are likely to develop better knowledge about customer sales, service requests, and satisfaction. In addition to better management of customer information, the businesses themselves will improve the actual relationships with customers, and understand marketing trends deeply enough to refocus marketing campaigns.
CRM is certainly the solution in making improvements on everything from sharing information, to consolidating key information and streamlining activities: from sales to marketing trends on to the processes that in the end, helps you better serve your customers.