Imagine a future where you walk into a store and are instantly greeted on your mobile device and provided with a list of sale items that pertain to your individual shopping interests.
This kind of interaction is the future of consumer-producer relationships, where instead of an “Internet of things,” there exists an “Internet of customers”; and rather than business-to-consumer, there is business-to-customer. Turning consumers into customers—that is goal of CRM developer Salesforce.com.
CRM (Customer Relationship Management) platforms are invaluable enterprise tools for effectively collaborating with and tracking your customers in order to keep sales moving, and Salesforce.com stands at the head of the pack as they aim to provide businesses with a one-to-one relationship between customer and corporation.
Keynote speaker Marc Benioff, CEO of Salesforce.com, recently opened up this year’s Dreamforce conference in San Francisco by recalling a visit to his alma mater, the University of California. “The last time I went there, my phone didn’t light up with the USC fight song and say, ‘Hi Marc,’” he said. “But it should have.”
At the conference, Salesforce moved one step closer to this goal by unveiling Salesforce1, a new version of its cloud-based development platform.
Unlike other CRM platforms, Salesforce1 is built for a world that is increasingly integrating social media and mobile devices into everyday living. And according to the company, their product is much more than just a repackaging of the same old technology.
For one, Salesforce1 includes 10 times as many APIs (application programming interfaces) as before, in addition to new tools for developing user interfaces. But beyond that, the new CRM platform also features a new mobile application that gives customers a unified way to manage Salesforce.com and custom-built applications, as well as apps they purchased through the AppExchange.
Furthermore, this mobile app allows administrators to take additional security actions such as resetting passwords remotely, deactivating certain users and receiving information about schedule maintenance from Salesforce.com.
The company announced that all current Salesforce.com customers will be automatically upgraded to the new platform.
As we enter the age of “digital business,” Salesforce is promising to change how customers and businesses interact by closing the gap between the two through personalized communication. “In this new world, I’m going to have a one-to-one relationship with USC,” said Benioff. “The only question is, are you ready to make that change for your customers?”
If you are ready to improve your business’s customer interactions, then talk to one of our Salesforce specialists at Innovative Architects today to learn more about how CRM integration can help.