Responsive web building starts with a fluid-grid website designed to automatically optimize depending if the browser is using a desktop or mobile device. Desktop view, under the window view option, will indicate its level of responsiveness when you shrink the screen to smartphone size – if you can’t read the screen easily and it becomes a basic scroll-and-pinch website, it’s not responsive.
Designing a mobile website requires much more than just building a smaller platform using the same content for a desktop site. As mobile responsive websites become more and more in demand, how mobile websites look, how they are organized and how much content they contain is changing. What’s more is that people expect their mobile content to act differently.
If you haven’t considered incorporating responsive design for your website, clearly you should. Google has begun to penalize companies who haven’t incorporated responsive design, sending them further and further down in the rankings. Additionally, you should ensure that whether your website is viewed via mobile or desktop, your users feel they are viewing the same website.
Keep reading for three steps you can take to optimize your website for mobile devices.
Going Mobile Friendly in 3 Steps
First and foremost, you need an innovative and jackpot web development team, including web designers, strategists and copywriters, who have what it takes to ensure that your customers get the most out of your site’s user experience. With thorough planning and a solid understanding of the fundamentals—i.e. visitor motives, profiles and desired outcomes—you could be swimming in leads in no time.
Figure out what’s essential for your mobile site and prioritize it. (Hint: Most of the time it’s content.) Take steps to ensure that regardless of which kind of browser your visitor is using, your content is spot-on. This can be achieved by creating priority levels for your content, which will place higher priority content at the top.
The concept of refining is especially important for mobile sites. Even though mobile screens are becoming larger, there is still only so much room to work with. For this reason, condensing the content makes it easier to read. This involves condensing content down into smaller, easier to digest chunks such as bullet points.
In the grand scheme of things, companies have just begun to scrape the surface of the possibilities of responsive web design. For information on how SharePoint responsive web design can help bring your business into the modern age, contact us today, or browse our blog and knowledge center.