Since the rise of the smartphone app, companies have had to rethink how they present themselves to their customers—especially those who would be viewing their information on a much smaller screen. To accomplish this best, companies can either build mobile app experiences or turn to responsive design websites.
Mobile App Building
According to a Barclays report, half of retailers say that at least some percentage of their sales comes via mobile devices. However, less than 3% of retailers feel their business is completely mobile-ready and another 70% more don’t even offer the option.
When businesses design mobile apps for their customers, several things need to be considered before launching the app. First, attention needs to be paid to how the app actually looks to users. If an app looks bad, customers likely won’t use it. Next, the focus needs to turn to how the app works. Like bad design, if an app doesn’t function correctly, users won’t continue to use it. Some developers even go as far as considering how users with larger fingers will fair using the app.
Employing Responsive Design
Comparatively, there are also responsive design websites that do not need as much attention as an app does. The best part about responsive web design is that, when built correctly, they are readable across various devices (i.e. tablets, smartphones and computers). This means less upkeep while achieving the same ultimate goal: attracting and keeping customers.
Check out our recent blog for more about responsive design.
Which works best for your business?
Many businesses express confusion over how to wade the waters of the tech world. In reality, to be highly successful, business should really make use of both types of technology. Responsive design will help a business rank higher in search engines like Google (and attract customers), but those same customers will appreciate having a highly functioning app that can make their mobile experience better. Just like responsive design websites are good for increasing the rankings of a business and bringing in new prospects, apps are good for engaging the customers a business already as.
As the demand for mobile enterprise grows, it is commonplace to feel that a business is lacking for not providing their customers these kinds of amenities. Are you looking to break onto the mobile scene and need some advice? Contact us today to find out how we can help you get started.