When creating SharePoint pages, as with other web content, it is important that you adhere to certain guidelines. These practices not only help make your SharePoint pages look better, but also improve accessibility for your users.
SharePoint Content Tips
The content of your pages is crucial to their overall effectiveness. Failure to create good content can hurt your business in the long run. Here are some great ideas from Network World on creating the best SharePoint pages you can:
You should strive to keep the tone of your pages intelligent and concise, while at the same time being mindful of your readers and adhering to your corporation’s values. In addition, the content you create should be both consistent (in frequency of release and quality) and appropriate for your audience. This copy should also have direct headlines. Moreover, your writers should work to use regular language that will make your content sound fresh and easy to read.
- Stay Up to Date
The goal of your pages should be to attract new and returning visitors. For this reason, you need to ensure that your content does not become stagnant. Aim to keep the information you post aligned with current trends and frequently update your site to reflect this.
- Mind Your Spelling and Grammar
Spelling and grammatical errors hurt your credibility. Make sure your pages are error free!
- Always Begin with a Main Topic
When creating content, you should work as if you’re a journalist. Begin with a main point and back it up with supporting details. It may be helpful to end with a link directing your reader to additional information on another page or link to a relevant document.
- Put Important Info on the Top
More than likely, your users will not scroll down to the bottom of the page to search for information; therefore, you should make sure the most important stuff is up at the top. Ideally, you should put the important info on the initial display screen. If you refer users to additional content, make sure to hyperlink it.
- Be Mindful of Your Words
This doesn’t just refer to the details of your content, but also how content is structured and how it looks. Remember that everyone reads differently from a computer screen. When adding content to a calendar or announcement page, use bullet points to make it scannable.
Avoid writing in ALL CAPITAL LETTERS. Also, stay way from underlining for emphasis because underlining implies that the text is a hyperlink. Use bolded text for emphasis instead. Likewise, italics don’t always view well online, so you should use them sparingly and only to emphasize proper names or other text.
Find more information about SharePoint on our SharePoint resources page and blog. You can also contact an expert SharePoint consultant at Innovative Architects to discuss migrating your business to Microsoft SharePoint solutions.