As trends and technology change, your business should adapt. This includes periodically updating your website to stay abreast of current changes and ensuring your business can make the most of new online opportunities. While there can be some hesitancy to pay to update your website. However, if done correctly, your website redesign can result in a high return on investment.
While there are numerous reasons to consider a website redesign, here’s a list of five for you to consider.
- Out of date Content Management System or website technology
Technology advances quickly—some say at a rate of four internet years to one human year. Unfortunately, some website platforms and CMSs have not kept up to this pace. If your website is still running on this older technology, you may find your editing choices becoming limited. Moreover, your website may become vulnerable to hacks and security breaches. Redesigning your website not only makes your site more contemporary, but also can make it adaptable with technological advances.
- Outdated website design
First impressions really do count. An adult’s attention span is only so long, so chances are you will have only a few seconds to grab your audience’s attention. Moreover, the quality of your site design can be a direct reflection on your business’ image. For this reason, your website needs to look professional and contemporary. One example of a successful progression of website designs is Apple’s history.
Today’s culture, everyone is tied to their smart phones and tablets. Mobile users want quick and easy access to features; therefore, it is important for mobile users to have access to ensure a better user experience. In fact, 30 percent of website visits are from mobile users—losing these customers can greatly impact your business.
- Not getting optimal results, it’s time for a change
Even if you love your website’s design, having more traffic and business would probably make you like it even more. Before you commit to a redesign, (i.e. before you spend money) you need to define exactly what your website needs to accomplish. Once you know how your website needs to function, you can decide how to build a more functional and effective website.
- Has your business focus changed?
Over time, your business goals can change and you need a website that can change along with you. Luckily, new technology can allow your business to do this quickly and easily.
SharePoint 2013’s web development tools come equipped with better tools for addressing these 5 points. With SharePoint’s latest version, you can integrate your website building and CMS right in with your general business document and collaboration tool.
For more information about technological advances for your business including web (re)design, SharePoint or cloud computing —just to name a few— please visit Innovative Architects (innovativearchitects.com). You can also continue browsing our knowledge center and blog for further information.