Technological advances in today’s world have become increasingly social and in many ways, the world is becoming smaller with access to websites like Facebook, LinkedIn and even smaller prototypes like Friendster and SixDegrees.com. In fact, many CEOs are now using social media as a marketing tool.
There are several ways that your business can use the SharePoint 2013 upgrade in a social/marketing capacity. The highlights include:
Yammer allows businesses seeking to improve the social atmosphere of their work environment by allowing them to transform the concept of Facebook into a social network focused entirely around your business. The environment even has a Newsfeed, a “Like” button, internal messages, sharing capabilities, and mobile platforms.
The People Card
SharePoint 2013 allows users to make personal profiles with information, like your interests, contact details, and social connections. The People Card includes a profile photo and gathers information from SharePoint’s activity feed, status updates, and Facebook and LinkedIn accounts.
With the My Site page, you can view your tasks across any of your groups in a centralized location. This makes it easier to control and manage multiple projects. All tasks are searchable, and presented to you in a timeline format.
These types of technological advances allow organizations to maximize their efficiency, both on an internal (worker-to-worker) and external (producer-to-consumer) basis. One thing about social collaboration projects to remember is that simply making them because you can is both pointless and resource consuming. To use such tools effectively, you must first ensure you have a specific goal in mind and have the knowledge (or at least a knowledgeable person) to use SharePoint to the best of its abilities.
Please see our knowledge center for more information about the ways your business can be more social using SharePoint 2013.
To learn how you can achieve your organization’s goals with social enterprise by talking to one of our Microsoft-certified SharePoint consultants today.